PubMatic is company that develops online advertising software for the digital publishing and advertising industry. PubMatic’s brand guide explains what the brand is about with long texts and plenty of […]

Fortinet is a multinational cybersecurity company that provides firewalls, software and services to more than 455,000 customers. Fortinet’s brand guide is formal and detailed. The brand guide includes: Brand Identity […]

Ericsson is a Swedish multinational networking and telecommunications company headquartered in Stockholm. Ericsson’s brand guide is clean, text-heavy and detailed. The brand guide includes: Company Story Company Vision Business Strategy […]

Dell is a multinational computer technology company that develops, sells, repairs, and supports computers and related products and services. Dell’s brand guide is a micro website divided into various pages. […]

TikTok is a short-form, video-sharing app that allows users to create and share 15​-second videos, on any topic. TikTok’s brand guide is well-exemplified and colorful. The brand guide includes: Brand […]

Kansas State University is an institution of higher learning located in Manhattan, Kansas, in the United States. Kansas State University’s brand guide is a detailed and formal document. The brand […]

Starbucks is the world’s largest coffeehouse chain and represents the third wave of coffee culture. Starbucks’ brand guide is a micro website called Starbucks Creative Expression. The website is well-designed […]

Shazam is an application that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. Shazam’s brand guide is […]

The University of Dayton is a Catholic, Marianist research university committed to the common good. The University of Dayton’s is explanatory and shows the idea behind the brand. The brand […]

The National Geographic Society uses the power of science, exploration, education and storytelling to illuminate and protect the wonder of our world. National Geographic’s brand guide showcases many breathtaking natural […]