University of Dayton's Brand Guide

The University of Dayton is a Catholic, Marianist research university committed to the common good.

The University of Dayton's is explanatory and shows the idea behind the brand. The brand guide includes:
  • Brand Introduction
  • Brand Positioning
  • Tone of Voice
  • Typography
  • Typograpy Do's and Don'ts
  • Graphic Elements
  • Photography
  • Color Palette
  • Logo Usage
  • Clear Space
  • Logo Misuse
  • Logo Variations
  • Brand Application

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