Scrimshaw Coffee's Brand Guide

Scrimshaw Coffee is a specialty coffee shop in El Cerrito, near San Diego State University (SDSU).

Scrimshaw Coffee's brand guideline is well-exemplified, ordinary and formal. It includes:
  • Moodboard
  • Primary Logo and Minimum Size
  • Secondary Logos
  • Examples of Badges, Taglines and Symbols
  • Color Usage
  • Clear Space
  • Photo Background
  • Logo Misuse Examples and Don'ts
  • Typography
  • Color Palette

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