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FirstGroup's Answer Engine Brand Audit

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FirstGroup plc is a multi-national transport group that operates transport services in the United Kingdom, Ireland, Canada and the United States.

FirstGroup's brand guide is plain and clean. The brand guide includes:

Introduction
Brand Strategy
Business Structure
Logo Usage
Clear Space and Minimum Size
Logo Misuse
Color Palette
Typography
Photography
Iconography
Printed Materials
Brand Application Examples
Co-branding
Sub-branding

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