Sam’s Club's Brand Guide

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Sam's Club is a chain of membership-only retail warehouse clubs owned and operated by Walmart Inc.

Sam's Club's brand guide is simple, straightforward and clean. The brand guide includes:

Logo Anatomy
Logo Usage
Logo Variations
Clear Space and Minimum Size
Logo Misuse
Symbol Usage
Tagline Usage
Color Palette
Typography
Brand Values
Brand Application Examples
Brand Personality
Tone of Voice
Editorial Guide
Photography

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