Sam’s Club's Brand Guide

Sam's Club is a chain of membership-only retail warehouse clubs owned and operated by Walmart Inc.

Sam's Club's brand guide is simple, straightforward and clean. The brand guide includes:
  • Logo Anatomy
  • Logo Usage
  • Logo Variations
  • Clear Space and Minimum Size
  • Logo Misuse
  • Symbol Usage
  • Tagline Usage
  • Color Palette
  • Typography
  • Brand Values
  • Brand Application Examples
  • Brand Personality
  • Tone of Voice
  • Editorial Guide
  • Photography

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