Pella's Brand Guide

The Pella Corporation is a window and door manufacturing company headquartered in Pella, Iowa.

Pella's brand guide is modern and simple. It consists of three different approaches of brand: consumer, trade and employer. The brand guide includes:
  • Introduction
  • Brand Platform
  • Brand Pillars
  • Target Audience
  • Typography
  • Logo Variations
  • Clear Space
  • Logo Usage
  • Logo Misuse
  • Logo Best Practices
  • Graphic Elements
  • Color Palette
  • Trademark Rules
  • Brand Application Examples
  • Printed Materials
  • Tone of Voice
  • Editorial Guide
  • Social Media Usage
  • Photography
  • Videography
  • Typography

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