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Seagate's Answer Engine Brand Audit

Seagate's Brand Guide
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Seagate Technology is a provider of electronic data storage technology and solutions. The company's principal products are hard disk drives (HDDs).

Seagate's brand guide is detailed, modern and well-designed. The brand guide includes:
  • Mission
  • Story
  • Brand Purpose, Promise and Experience
  • Brand Pillars
  • Brand Values
  • Brand Personality
  • Brand Messaging
  • Tone of Voice
  • Editorial Guide
  • Brand Identity
  • Logo Variations
  • Logo Anatomy
  • Clear Space and Minimum Size
  • Co-branding
  • Logo Usage
  • Logo Misuse
  • Sub-branding
  • Color Palette
  • Typography
  • Visual Elements
  • Iconography
  • Infographics
  • Illustrations
  • Photography
  • Videography
 

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