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PayPal's Answer Engine Brand Audit

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PayPal is an online payments system that operates in the majority of countries that support online money transfers.

PayPal's brand guide is formal and explanatory. The brand guide includes:

Introduction
Brand Identity
Brand Personality
Tone of Voice
Logo Usage
Logo Misuse
Clear Space and Minimum Size
Logo Anatomy
Lockup Usage
Symbol Usage
Photography
Color Palette
Typography
Brand Application Examples

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