Walmart's Brand Guide

Walmart is an American operator of discount stores that was one of the world’s biggest retailers and among the world’s largest corporations.

Walmart's brand guide is a colorful catalog. Its design is very energetic and vibrant. The brand guide includes:
  • Purpose
  • Brand Positioning
  • Brand Identity
  • Brand Personality
  • Logo Usage
  • Signature Usage
  • Symbol Usage
  • Tagline Usage
  • Logo Variations
  • Color Palette
  • Color Ratio
  • Typography
  • Imagery
  • Tone of Voice
  • Brand Application Examples

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