Explore how Frictionless will help align your team behind a smarter growth strategy.

Core Values

The principle perspectives that guide a team member's behavior.

Getting your Core Values wrong will attract the wrong people and mis-direct the right ones.

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Vision & Mission

The principle perspectives that guide a team member's behavior.

Getting your Core Values wrong will attract the wrong people and mis-direct the right ones.

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Manifesto & BHAG

The principle perspectives that guide a team member's behavior.

Getting your Core Values wrong will attract the wrong people and mis-direct the right ones.

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Value Propositions

The principle perspectives that guide a team member's behavior.

Getting your Core Values wrong will attract the wrong people and mis-direct the right ones.

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Brand Voice

The principle perspectives that guide a team member's behavior.

Getting your Core Values wrong will attract the wrong people and mis-direct the right ones.

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Positioning

The principle perspectives that guide a team member's behavior.

Getting your Core Values wrong will attract the wrong people and mis-direct the right ones.

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Identity

The principle perspectives that guide a team member's behavior.

Getting your Core Values wrong will attract the wrong people and mis-direct the right ones.

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Collaborate & Define
  • Real-time, team exercises.
  • Curated, proven questions.
  • Responses are analyzyed by our trained AI.
  • Outcomes generated based on our 20-year methodology.
Align & Evolve
  • Work in private spaces to brainstorm.
  • Shared spaces give everyone one source of truth.
  • Take notes or comment to continue evolution.