We want to help anyone and everyone be a more strategic marketer.

AI-driven tools and templates to take you to the next level.

Be Smarter To Execute Effectively

Great marketers and sales teams don't guess.

We're not just empty tools for your to fill out. Frictionless gives you the templates, leverages AI and connects the dots to quickly give you everything you need.

Align Everyone Towards Common Goals

The best teams act towards common goals.

Having an entire team focused at the same point on the horizon means you get to your destination faster. Get your team working together towards your goals.

Onboard Team Members At Lightening Speed

Give new team members everything they need.

Give your new employees everything to understand your strategy. Target audiences, strategy, playbook, competitors and more.

Driven By Generative AI

Supercharge your strategic planning with artificial intelligence.

Create deep, unbiased target audience personas in minutes.

Instantly rewrite messages in your brand voice.

Generate detail recommendations for your marketing tactics.

Gain new insights into your market leveraging millions of data points.

Free for life features.

Join Frictionless for free to use our tools and read our guides.

Upgrade to leverage our AI, expanded playbook templates, and in-tool training.

Our vision is to make marketers and teams focused on growth smarter, more powerful and significantly more effective.

It's all about Democratizing Strategic Planning to give anyone and everyone the ability to be highly strategic.


Load the perfect playbook template to start and then visualize and customize your entire funnel.


Use AI to generate your ideal target audience and everything about them.


Compare your competitors and collaborate on analysis to build a strategy to win.


Use our virtual workshops and AI to detail your entire strategy and brand position.


Create a library of messages, instantly rewrite in your voice with AI, and align to your playbook stages.


Get detailed information on plays, define activities, see related personas, capture AI insights and keep shared notes.

Join and get access to tons of content, courses and tools.

  • Free access with premium upgrades.
  • Courses, content & tools.
  • Built for teams.
  • SaaS & tech specific expertise.
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