Top Marketing Content Writing Tools in 2023

Content writing is a growing industry, and it’s a significant contributor to a $400 billion worth content marketing industry. However, as writers keep churning out new and fresh content, the content writing industry is only moving upward for the next few years.

So, it’s easy to figure out that the competition is very tough. And writers must produce the best content every time if their content must rank higher on search engine pages.

To conduct a thorough competitor analysis to help you with your content marketing strategy, try out our Competitor Comparison Tool.

But thanks to some amazing content writer tools, it’s easier for writers to come up with engaging blog posts and articles. More importantly, these tools allow them to create plagiarism-free content in a shorter time.

So, if you want to enhance user engagement, organize your content, increase readability, and generate new ideas for fresher content, here are some content writer tools to consider if you want to make your content writing job easier and more manageable.


Grammarly lets you write mistake-free and quality content for blog posts, product descriptions, and academic assignments too. It’s a comprehensive tool that analyzes your content for grammar, punctuation, and spelling mistakes.

So, you don’t need to be mindful of the spelling mistakes, which means you can write in a better flow without constantly editing on the go. In addition to that, Grammarly also features sentence suggestion tools where you can improve the content quality and use the right words to convey your message more effectively.

It helps in writing in a more concise and engaging way. Other than that, it proofreads your document, allowing you to self-edit the content. Moreover, it gives valuable insights like word count, vocabulary quality, plagiarism check, and readability score.

The readability score is especially helpful because it allows you to write according to your audience. Grammarly is available in free and premium versions. The free tool lets you correct grammar, punctuation, and spelling mistakes, while the Premium version gives you more detailed insights to make sure that your content is up to the mark for your online audience.

Surfer SEO

Modern content marketing tools are all about creating SEO-friendly content. With Surfer SEO, you can create content that ranks highly on search engines. It’s one of the best right now, featuring an interactive editor that indicates essential SEO parameters like keyword density, word count, content headlines, suggested topics, and content readability on the go.

Surfer SEO compares your data points against the other organic competitors and gives a content score. It inspects more than 500 data points in a sweep, giving you accurate insights into the content. So, you can tell how well-optimized your content is without using additional tools.

If your aim is to outrank your competitors, then Surfer SEO is a must-have tool for your content writing projects. It’s a clean and simple way to bring more organic traffic to your web pages.

It lets you connect your document with the tool, and you can find out your content progress just by writing the target keyword. Instant score, easy-to-use features, and formatting options make Surfer SEO a great tool for content writing. It’s available for a weekly trial for just $1.

Hemingway Editor

Hemingway Editor primarily focuses on readability, but it also features a few grammar tools. If you want to polish your writing skills, then Hemingway Editor is a must-use tool. It forces you to reiterate your writing by highlighting the problems in your text.

There are two modes, i.e., the editing mode and the writing mode. The editing mode shows all your content scores, estimated reading time, and readability level of your text.

The key parameters that Hemingway Editor focuses on include adverb density, passive voice ratio, hard-to-read sentences, complex words, and very hard-to-read sentences. Each of these is highlighted in a different color, so you can easily pick out and correct your text mistakes.

Hemingway Editor is a great tool to publish flawless and easy-to-read content because it primarily focuses on reader-friendly content.

750 Words

For those starting fresh and who want to make a habit of writing, 750 words is a great tool to practice their writing skills. It lets you write 750 words every day, and you gain points with content analysis.

You can write whatever you want because it’s a private space. As you subconsciously make a writing habit, 750 words will help you improve your writing flow and organize your thoughts in a piece of text.

Writers who struggle with article flow can benefit from 750 words because it’s a simplistic design focused on improving your writing skills.

Google Docs

Most of you will be familiar with Google Docs, primarily as a text editor. But it’s more than just a place to write your content. One of the biggest advantages of Google Docs is that it’s free and allows multiple users to collaborate on a document.

So, other writers can contribute by placing comments, which makes it easier to get feedback and edit the document on the go. Moreover, it features real-time sharing with owner-set document restrictions. Therefore, it gives you a lot of control as a document author.

Google Docs is ideal for sharing purposes, and it features three basic modes, i.e., Viewing, Editing, and Commenting. Moreover, it features additional tools like grammar checking, spelling checker, word counter, and lets you voice-type too.

Simply put, it’s one of the most popular content writer software, thanks to its wide range of features.

Cliché Finder

If you want to avoid overused phrases and clichéd expressions from your text, use Cliché Finder. This tool highlights unnecessary phrases, so you can use better alternative words in your content. So, your content is fresher, more unique, and more appealing to the readers.

Cliché Finder is especially helpful for writers who write on common niches like technology and product descriptions because you can expect many overused words in such content. So, regardless of what niche you are writing in, Cliché Finder allows you to create reader-friendly content.

HubSpot’s Blog Idea Generator

Every writer goes through writer’s block, where they fail to generate new content ideas. Because of the competition in the digital space, it can be remarkably tough to generate new ideas and fresh topics. So, HubSpot’s Blog Idea Generator can help overcome this problem.

It lets you find relevant blogging ideas by analyzing your preferred niche. Just input three relevant nouns for your niche, and this tool will generate five topics for your blog. Generally, these ideas are workable and good enough to guide you in a better direction.

Because you won’t be spending too much time thinking about a topic, this tool can enhance your writing productivity as well.


Writing plagiarized content is almost criminal in the online marketing world. So, content writers make sure that their content is completely plagiarism-free. While many websites and online tools are there to check plagiarism, very few of them compare with the quality of Copyscape.

With Copyscape, you can easily figure out whether your text appears anywhere else on the web. It lets you identify whether your content is copied anywhere on the web. So, as a content owner, you can always detect if someone copied your content.

Yoast SEO

Yoast SEO is another comprehensive content analyzer, and it’s a powerful tool to create smooth and easy-to-read content. For WordPress users, this is a must-have content writing tool because you can write more engaging titles and meta descriptions for your content.

It assesses the content quality and suggests improvements in your text. It analyzes factors like content length, use of passive voice, sentence linking, internal links, subheadings, and paragraph lengths to give you a better understanding of your SEO performance.

Yoast is a free tool, so it’s a must-use tool if you want to create precise and SEO-friendly content for your blog posts and web pages.


Content writing is an exciting niche, giving writers the freedom to express and serve businesses of every type. So, when the writers have access to the right content writer tools, the writing work becomes easier, smoother, and more engaging. At the same time, it teaches writers to create more SEO-friendly and error-free content for the digital audience.