Whether you’re selling automotive parts or uniforms, every single business has one major element in common – they need to define a target audience. Completely understanding your target audience means you can deliver the exact results the customer wants.
Dissecting each customer and understanding what makes him or her tick can help you understand who your target audience is. Most importantly, there are 5 solid steps you can take to clearly define who your target audience is and what you need to adjust to meet their needs.
- Under the problem, then the solution
Odds are, the product or service you’re selling is to solve a problem. But without fully understanding what the problem is, you’ll struggle to sell the solution. Get a good feel for the problem you’re trying to solve. From here, you can market and sell the solutions wholeheartedly.
- Get a clear idea of the customer
Slowly but surely, start keeping a list of all the different people that suffer from the problem you’re looking to solve. From here, start drawing a picture of who these customers are. Are they business owners? Are they with manufacturing companies?
- Who’s going to have something to gain?
Take a second and ask yourself who will struggle with these problems the most, and who will lose the most by not dealing with the problem? Then it’s up to you to make these deals appetizing. If the cost of not solving the problem is more than the cost of dealing with them, you’ve got yourself a killer deal. Keep in mind things like stress, a blow to someone’s reputation or even just emotional disturbance.
- Take a look around
A simple way to pick the right path for marketing is to look around your company. Are there any specific areas of expertise? Ask yourself if you deal with a certain market, such as construction workers or lawyers. Do you have a specialized knowledge of certain areas? Are you especially good with a certain type of person? All of these different factors can help you provide a tempting offer.
- Why me?
One of the hardest steps is looking outside of your company and finding an answer to the question: What else? You need to be able to tell customers why they should pick you – and not your competitor – to solve their problem. If you can’t answer this question it’s time to start at the very beginning and find out why you’re selling your product or offering your service. The key here is finding out what puts you above all the rest.
As you can see, trying to take the steps to uncover your target audience can be an in-depth and delicate process. And there’s always the risk of uncovering the wrong target audience.Instead of guessing or stabbing in the dark, Breakthrough will help you narrow it down. This way, your company can always deliver the right message to the right audience.