American Express's Brand Guide

American Express is a multinational financial services company that was founded in 1850.

American Express' brand guide shows how the company communicates with their customers. The brand guide includes:
  • Logo Usage
  • Logo Variations
  • Logotype Usage
  • Color Palette
  • Typography
  • Tagline Usage
  • Minimum Size and Clear Space
  • Logo Misuse
  • Partner Logos
  • Tagline Misuse
  • General Rules
  • Photography
  • Cobranding Rules
  • A Visual Element Called "Relationship Device"
  • Card Art

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