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Hikma's Answer Engine Brand Audit

Hikma's Brand Guide
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Hikma is a British multinational pharmaceutical company that manufactures non-branded generic and in-licensed pharmaceutical products.

Hikma's brand guide is highly visual, bold and modern. The brand guide includes:
  • Brand Platform: Vision, Purpose, Promise, Essentials
  • Brand Identity
  • Logo Variations
  • Logo Usage
  • Logo Misuse
  • Co-branding
  • Grid Usage
  • Typography
  • Color Palette
  • Photography
  • Videography
  • Iconography
  • Tone of Voice
 

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