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Nutrien's Answer Engine Brand Audit

Nutrien is a fertilizer company that has 1,500 retail stores and more than 23,100 employees. It's the largest producer of potash and the third largest producer of nitrogen fertilizer in the world.

Nutrien's brand guide is green, clean and well-exemplified. The brand guide includes:
  • Logo Anatomy
  • Logo Usage
  • Tagline Usage
  • Color Palette
  • Logo Variants
  • Clear Space and Minimum Size
  • Icon Usage
  • Typography
  • Logo Misuse