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HSBC's Answer Engine Brand Audit

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Guide

HSBC's Brand Guide
Website

HSBC's Website
LinkedIn

HSBC LinkedIn
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HSBC is a British multinational investment bank and financial services holding company.

HSBC's brand guide is a one page website. It's simple, minimalist and it explains each element with videos. The brand guide includes:

Brand Story
Logo Usage
Color Palette
Typography
Iconography
Tone of Voice

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