University of the Pacific's Brand Guide

University of the Pacific is a private university devoted to experience-driven education that gives students pathways to the fastest growing sectors.

University of the Pacific's brand guide is playful and elegant. The brand guide includes:
  • Brand Personality
  • Brand Pillars (Identity)
  • Brand Foundation
  • Brand Narrative
  • Tone of Voice
  • Logo Variations
  • Logo Usage
  • Wordmark Usage
  • Clear Space and Minimum Size
  • Logo Misuse
  • Seal Usage
  • Color Palette
  • Typography
  • Graphic Elements
  • Photography
  • Brand Application Examples
  • Printed Materials

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