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Starbucks's Answer Engine Brand Audit

Starbucks's Brand Guide
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Starbucks is the world's largest coffeehouse chain and represents the third wave of coffee culture.

Starbucks' brand guide is a micro website called Starbucks Creative Expression. The website is well-designed and gives a sense of interaction. The brand guide includes:
  • The Theory Behind The Brand
  • Brand Expression Case Studies
  • Logo Usage
  • Wordmark Usage
  • Logo Timeline
  • Color Palette
  • Tone of Voice
  • Tone Examples
  • Typography
  • Illustration Examples
  • Photography Standards
 

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