National Geographic's Brand Guide

The National Geographic Society uses the power of science, exploration, education and storytelling to illuminate and protect the wonder of our world.

National Geographic's brand guide showcases many breathtaking natural landscapes. It's formal and clear. The brand guide includes:
  • Brand History
  • Company Vision
  • Brand Identity
  • Brand Personality
  • Business Analysis
  • Old Brand
  • Logo Usage
  • Icon Usage
  • Clear Space
  • Logo Sizing and Scale
  • Typography
  • Color Palette
  • Tone of Voice
  • Photography
  • Brand Application Examples

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