Slack's Brand Guide

Slack is a messaging app for business that connects people to the information they need.

Slack's brand guide is detailed and formal. It focuses on different aspects of the brand. The brand guide includes:
  • Brand Identity
  • Brand Personality
  • Tone of Voice
  • The Symbol called Octothorpe
  • Logo Usage
  • Logo Misuse
  • Color Palette
  • Color Combinations
  • Typography
  • Lockup Variations
  • Illustrations
  • Icons
  • Photography
  • Videography
  • Legal Terms
  • Trademark Rules

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