Ericsson's Brand Guide

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Ericsson is a Swedish multinational networking and telecommunications company headquartered in Stockholm.

Ericsson's brand guide is clean, text-heavy and detailed. The brand guide includes:

Company Story
Company Vision
Business Strategy
Brand Promise
Target Audience
Tone of Voice
Logo Introduction
Logo Versions
Logo Usage
Logo Clear Space and Minimum Size
Logo Do's and Don'ts
Trademark Rules
Typography
Typography Misuse
Color Palette
Printed Materials
Grid Usage
Co-branding Rules

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