Ericsson's Brand Guide

Ericsson is a Swedish multinational networking and telecommunications company headquartered in Stockholm.

Ericsson's brand guide is clean, text-heavy and detailed. The brand guide includes:
  • Company Story
  • Company Vision
  • Business Strategy
  • Brand Promise
  • Target Audience
  • Tone of Voice
  • Logo Introduction
  • Logo Versions
  • Logo Usage
  • Logo Clear Space and Minimum Size
  • Logo Do's and Don'ts
  • Trademark Rules
  • Typography
  • Typography Misuse
  • Color Palette
  • Printed Materials
  • Grid Usage
  • Co-branding Rules

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