Oxford is a world-leading centre of learning, teaching and research and the oldest university in the English-speaking world. University of Oxford’s brand guide is formal and explanatory. The brand guide […]

Kansas State University is an institution of higher learning located in Manhattan, Kansas, in the United States. Kansas State University’s brand guide is a detailed and formal document. The brand […]

Starbucks is the world’s largest coffeehouse chain and represents the third wave of coffee culture. Starbucks’ brand guide is a micro website called Starbucks Creative Expression. The website is well-designed […]

The University of Dayton is a Catholic, Marianist research university committed to the common good. The University of Dayton’s is explanatory and shows the idea behind the brand. The brand […]

The Calgary Chamber exists to help make businesses more successful, and in doing so make Calgary the best place in Canada to live, work and grow a business. Calgary Chamber […]

The National Geographic Society uses the power of science, exploration, education and storytelling to illuminate and protect the wonder of our world. National Geographic’s brand guide showcases many breathtaking natural […]

Slack is a messaging app for business that connects people to the information they need. Slack’s brand guide is detailed and formal. It focuses on different aspects of the brand. […]

Mailchimp is a marketing automation platform and email marketing service. Mailchimp’s brand guide is a colorful web page with simple explanations. The brand guide includes: Brand Identity Icon Usage Wordmark […]

Amazon is an American multinational technology company which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. Amazon’s brand guide is a heavily text-based web page with some images. […]

Uber is a platform where those who drive and deliver can connect with riders, eaters, and restaurants. Uber’s brand guide consists of 9 core elements and respective web pages. It’s […]