Starbucks is the world’s largest coffeehouse chain and represents the third wave of coffee culture. Starbucks’ brand guide is a micro website called Starbucks Creative Expression. The website is well-designed […]


Uber is a platform where those who drive and deliver can connect with riders, eaters, and restaurants. Uber’s brand guide consists of 9 core elements and respective web pages. It’s […]


Mailchimp is a marketing automation platform and email marketing service. Mailchimp’s brand guide is a colorful web page with simple explanations. The brand guide includes: Brand Identity Icon Usage Wordmark […]


DICE is a mobile ticketing platform allows users to search for, browse and buy tickets to various music gigs, concerts and festivals. DICE’s brand guide is in form of interactive […]

Love to Ride

Love to Ride is an online platform using behavior change to get more people riding bikes. Love to Ride’s brand guide is filled with engaging colours and statements. The brand […]


Alienware is an American computer hardware subsidiary of Dell. Their product range is dedicated to gaming computers which can be identified by their alien-themed designs. Alienware’s brand guide is elegant […]


Skype is a voicechat software connects people from anywhere. Skype’s brand guideline is friendly, far from formal language. It’s extraordinarily long but easy-to-read. The brand guide includes: Illustrations Mission and […]