Ben & Jerry’s is a Vermont-based company that manufactures ice cream, frozen yogurt, and sorbet. Ben & Jerry’s brand guide is unconventional and colorful. The brand guide includes: Brand Story […]

The YMCA is a nonprofit organization whose mission is to put Christian principles into practice through programs that build healthy spirit, mind and body for all. YMCA’s brand guide is […]

Walmart is an American operator of discount stores that was one of the world’s biggest retailers and among the world’s largest corporations. Walmart’s brand guide is a colorful catalog. Its […]

PepsiCo is a global food and beverage company with a product portfolio including 22 brands that generate more than $1 billion each in annual retail sales. Pepsi’s Live For Now […]

The Coca-Cola Company is a total beverage company, offering over 500 brands in more than 200 countries and territories. Coca-Cola Zero’s brand guide was released for internal use. It’s simple […]

Tripadvisor, on of the world’s largest travel guidance platforms, helps hundreds of millions of people each month become better travelers, from planning to booking to taking a trip. Tripadvisor’s brand […]

Adobe develops digital media and digital marketing software. Adobe’s brand guide is detailed and clear. The brand guide includes: Company Mission Brand Personality Brand Name Usage Logo Variations Logo Usage […]

Bolt is an all-in-one payment platform for e-commerce retailers. Bolt’s brand guide is modern, straightforward and elegant. The brand guide includes: Brand Identity Brand Personality Tone of Voice (Messaging) Taglines […]

cPanel is a hosting server management software. cPanel’s brand guide is simple and modern. The brand guide includes: The Purpose Logo and Symbol Usage Logo Clear Space and Minimum Size […]

Hyundai is a South Korean multinational automotive manufacturer founded in 1967. Hyundai’s brand guide is brief and clear. The brand guide includes: Logo Usage Symbol Usage Clear Space and Minimum […]