Ben & Jerry’s's Brand Guide

Ben & Jerry's is a Vermont-based company that manufactures ice cream, frozen yogurt, and sorbet.

Ben & Jerry's brand guide is unconventional and colorful. The brand guide includes:
  • Brand Story
  • Brand Identity
  • Target Audience
  • Tone of Voice
  • Logo Usage
  • Logo Misuse
  • Logo Variants
  • Typography
  • Color Palette
  • Illustration
  • General Rules
  • Photography
  • Co-branding
  • Legal Info

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