Ben & Jerry’s's Brand Guide

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Ben & Jerry's is a Vermont-based company that manufactures ice cream, frozen yogurt, and sorbet.

Ben & Jerry's brand guide is unconventional and colorful. The brand guide includes:

Brand Story
Brand Identity
Target Audience
Tone of Voice
Logo Usage
Logo Misuse
Logo Variants
Typography
Color Palette
Illustration
General Rules
Photography
Co-branding
Legal Info

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