Ben & Jerry’s's Brand Guide

Ben & Jerry's is a Vermont-based company that manufactures ice cream, frozen yogurt, and sorbet.

Ben & Jerry's brand guide is unconventional and colorful. The brand guide includes:
  • Brand Story
  • Brand Identity
  • Target Audience
  • Tone of Voice
  • Logo Usage
  • Logo Misuse
  • Logo Variants
  • Typography
  • Color Palette
  • Illustration
  • General Rules
  • Photography
  • Co-branding
  • Legal Info

Try our Brand Voice Builder Tool

Define your persona, tone, language & purpose; then create messages using your brand voice.

Start Now

Brand & Positioning Services

Talk to our consultants about creating a powerful market position.

Brand & Positioning

Join and get access to tons of content, courses and tools.

  • Free access with premium upgrades.
  • Courses, content & tools.
  • Built for teams.
  • SaaS & tech specific expertise.
No Fields Found.