Pearson's Brand Guide

Pearson Education is an education publishing and assessment service to schools and corporations, as well for students directly.

Pearson's brand guide is very detailed, showing many aspects of the company and its brand. The brand guide includes:
  • Brand Identity
  • Brand Personality
  • Logo Anatomy
  • Logo Usage
  • Logotype Usage
  • Clear Space and Sizing
  • Logo Positioning
  • Logo Variations
  • Logo Misuse
  • Tagline Usage
  • Color Palette
  • Typography
  • Photography
  • Illustrations
  • Pictograms
  • Infographics
  • Iconography
  • Brand Application Examples
  • Social Media Usage
  • Tone of Voice
  • Brand Principles
  • Printed Materials

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