Expedia's Brand Guide

Expedia is an online travel shopping company for consumer and small business travel.

Expedia's brand guide is a colorful mini website. The brand guide includes:
  • Brand Story
  • Brand Identity
  • Logo Variations
  • Logo Usage
  • Logo Misuse
  • Wordmark Usage
  • Sub-brands
  • Color Palette
  • Color Usage
  • Typography
  • Iconography
  • Icon Usage
  • Illustrations
  • Photography

Try our Brand Voice Builder Tool

Define your persona, tone, language & purpose; then create messages using your brand voice.

Start Now

Brand & Positioning Services

Talk to our consultants about creating a powerful market position.

Brand & Positioning