Expedia's Brand Guide

Discover how AI is revolutionizing business strategy with data-driven decision-making, predictive analytics, and scenario planning. Learn how tools like Frictionless empower organizations to innovate, adapt, and maintain a competitive edge.

Learn essential strategies to build a scalable business model for sustainable growth. Discover the principles of efficiency, automation, and adaptability, and explore how AI tools like Frictionless can drive innovation and long-term success.

Your value proposition declares a big statement to your customers: “this is who I am and how I will benefit you”. Getting this statement right makes a massive difference in […]

Driving forward a business has its ups and downs – but one of the best ways to ensure a positive trajectory is investing in a strong value proposition. Nearly half […]

65% of B2B companies have built a solid value statement. And for good reason – a value proposition serves as a clear declaration of business intent both within the company […]

Any company’s branding strategy should intend to convey a positive and accurate message about the enterprise and its products to a target customer group. How potential and existing customers feel […]

Oh, hey, you must be here to hear about BHAGs. BHAGs are Big Hairy Audacious Goals and they’re really meant to be something that you can define that will get […]

The branding of big-name brands like Apple, Nike, and Starbucks is often used as an example of successful marketing efforts. And why not? These brands spend big money on traditional […]