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PepsiCo's Answer Engine Brand Audit

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PepsiCo is a global food and beverage company with a product portfolio including 22 brands that generate more than $1 billion each in annual retail sales.

Pepsi's Live For Now campaign brand guide is clean and elegant. The brand guide includes:

Grid Usage
Tagline Usage
Logo Misuse
Tone of Voice
Layout Usage
Typography
Imagery

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