PepsiCo's Brand Guide

PepsiCo is a global food and beverage company with a product portfolio including 22 brands that generate more than $1 billion each in annual retail sales.

Pepsi's Live For Now campaign brand guide is clean and elegant. The brand guide includes:
  • Grid Usage
  • Tagline Usage
  • Logo Misuse
  • Tone of Voice
  • Layout Usage
  • Typography
  • Imagery
 

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