PepsiCo's Brand Guide

PepsiCo is a global food and beverage company with a product portfolio including 22 brands that generate more than $1 billion each in annual retail sales.

Pepsi's Live For Now campaign brand guide is clean and elegant. The brand guide includes:
  • Grid Usage
  • Tagline Usage
  • Logo Misuse
  • Tone of Voice
  • Layout Usage
  • Typography
  • Imagery

Try our Brand Voice Builder Tool

Define your persona, tone, language & purpose; then create messages using your brand voice.

Start Now

Brand & Positioning Services

Talk to our consultants about creating a powerful market position.

Brand & Positioning