Destination Canada's Brand Guide

Destination Canada is Canada’s national tourism marketing organization.

Destination Canada's brand guide shows photos from different places in Canada and makes you want to visit there. It's simple yet explanatory. The brand guideline includes:
  • Brand Personality
  • Target Audience
  • Marketing Experiences
  • Language versions of the Logo
  • Logo Usage
  • Logo Color Versions
  • Logo Minimum Size and Clear Space
  • Logo Don'ts
  • Wordmark Usage
  • Wordmark Scale
  • Color Palette
  • Typography
  • Photography
  • Writing Style and Tone
  • Writing Checklist
  • Brand Checklist
  • Brand in Action Examples
  • Glossary

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