IBM's Brand Guide
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Guide
IBM's Brand Guide
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Website
IBM's Website
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LinkedIn
IBM LinkedIn
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All Guides
All Brand Guides
International Business Machines Corporation is a multinational technology company with operations in over 170 countries.
IBM's brand guide is a micro website called Design Language. It's very detailed and formal. The brand guide includes:- Brand Philosophy
- Design Principles
- Typography
- Color Palette
- Color Usage
- Contrast Ratio
- Color Usage Examples
- Design Grid
- Logo Usage (8-bar)
- Logo Color
- Logo Misuse
- Logo Clear Space and Sizing
- Co-branding
- Alternate Logo (Rebus)
- Iconography
- Icon Usage
- Illustration
- Photography
- Data Visualization
- Layout Usage
- Animations