YMCA's Brand Guide

The YMCA is a nonprofit organization whose mission is to put Christian principles into practice through programs that build healthy spirit, mind and body for all.

YMCA's brand guide is youthful and clean. The brand guide includes:
  • Introduction
  • Brand Identity
  • Tone of Voice
  • Logo Usage
  • Logo Versions
  • Clear Space and Minimum Size
  • Color Usage
  • Color Palette
  • Typography
  • Imagery
  • Brand Application Examples
  • Masterbrand
  • Areas of Focus
  • Trademark Rules
  • Printed Materials

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