American Red Cross's Brand Guide

The American Red Cross is a non-profit humanitarian organization that provides emergency assistance, disaster relief, and disaster preparedness education in the United States.

American Red Cross' brand guide is very simple and it explains brand identity at a glance. It includes:
  • Logo Versions
  • Logo Minimum Sizes
  • Logo Clear Spaces
  • Color Palette
  • Typography
  • Tone of Voice

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