The Commonwealth Foundation is an intergovernmental organization established by Heads of Government in support of the belief that the Commonwealth is as much an association of peoples as it is […]

Harley-Davidson is an American motorcycle brand founded in 1903. Harley-Davidson’s brand guide is straightforward and mostly text-based. The brand guide includes: Introduction Staging (Logo Usage) Logo Color Usage Logo Misuse […]

American Express is a multinational financial services company that was founded in 1850. American Express’ brand guide shows how the company communicates with their customers. The brand guide includes: Logo […]

Evernote is an app designed for note taking, organizing, task management, and archiving. Evernote’s brand guide is well-designed, simple and clean. The brand guide includes: Introduction Logo Lockup Logomark Usage […]

Buffer is a social media account management software and app. Buffer’s visual guidelines is a clean 2 page document. The brand guide includes: Logo Variations Clear Space Logo Usage Logo […]

Atlassian develops products for software developers, project managers and other software development teams. Atlassian’s brand guide is a mini brand site with several pages. The brand guide includes: Brand Personality […]

PayPal is an online payments system that operates in the majority of countries that support online money transfers. PayPal’s brand guide is formal and explanatory. The brand guide includes: Introduction […]

Disqus is a blog comment hosting service for web sites and online communities that use a networked platform. Disqus’ brand guide is modern and minimalist. The brand guide includes: Brand […]

WordPress is a free and open-source content management system. WordPress’ brand guide is a single text-heavy web page. The brand guide includes: Tone of Voice Logo Usage Typography Color Palette […]

HSBC is a British multinational investment bank and financial services holding company. HSBC’s brand guide is a one page website. It’s simple, minimalist and it explains each element with videos. […]