OpenMined is an open-source community whose goal is to make the world more privacy-preserving by lowering the barrier-to-entry to private AI technologies. OpenMined’s brand guide is cool and energetic. The […]


SalesLoft is a sales engagement platform that offers functionality for the entire sales organization. SalesLoft’s brand guide is detailed and well-designed. The brand guide includes: About Tone of Voice Logo […]

International Association of Business Communicators

The International Association of Business Communicators is a global network of communications professionals. IABC’s brand guide is formal and detailed. The brand guide includes: Brand Value Brand Personality Tone of […]

Sam’s Club

Sam’s Club is a chain of membership-only retail warehouse clubs owned and operated by Walmart Inc. Sam’s Club’s brand guide is simple, straightforward and clean. The brand guide includes: Logo […]

Regal Cinemas

Regal Cinemas is an American movie theater chain. Regal Cinemas’ brand guide represents the new brand of the company. It’s elegant and modern. The brand guide includes: Brand Strategy Brand […]


Belgard is an outdoor design company that offers pavers, walls, fireplaces and fire pits. Belgard’s brand guide is energetic and attractive. The brand guide includes: Brand Story Brand Personality Logo […]

Commonwealth Foundation

The Commonwealth Foundation is an intergovernmental organization established by Heads of Government in support of the belief that the Commonwealth is as much an association of peoples as it is […]


Ubuntu is an operating system developed as an open-source software. Ubuntu’s brand guide is a mini colorful website. The brand guide includes: Downloadable Brand Assets Logo Usage Wordmark Usage Symbol […]


PayPal is an online payments system that operates in the majority of countries that support online money transfers. PayPal’s brand guide is formal and explanatory. The brand guide includes: Introduction […]


Mastercard is a global payment network processor. Mastercard’s brand guide is a web page with tabs. It’s complex and technical. The brand guide includes: General Rules Logo Usage Symbol Usage […]