PayPal is an online payments system that operates in the majority of countries that support online money transfers. PayPal’s brand guide is formal and explanatory. The brand guide includes: Introduction […]

Disqus is a blog comment hosting service for web sites and online communities that use a networked platform. Disqus’ brand guide is modern and minimalist. The brand guide includes: Brand […]

Foursquare is a local search-and-discovery mobile app provides personalized recommendations of places. Foursquare’s brand guide is modern and colorful. The brand guide includes: Introduction Logo Usage Clear Space and Sizing […]

WordPress is a free and open-source content management system. WordPress’ brand guide is a single text-heavy web page. The brand guide includes: Tone of Voice Logo Usage Typography Color Palette […]

Mastercard is a global payment network processor. Mastercard’s brand guide is a web page with tabs. It’s complex and technical. The brand guide includes: General Rules Logo Usage Symbol Usage […]

Microsoft Bing is a web search engine owned and operated by Microsoft. Microsoft Bing’s brand guide is simple and clean. The brand guide includes: Logo Usage Icon Usage Logo Variations […]

Salesforce is a customer relationship management solution that brings companies and customers together. Salesforce’s brand guide is bold and explanatory. The brand guide includes: Trademark Rules Naming Rules Co-branding Logo […]

HSBC is a British multinational investment bank and financial services holding company. HSBC’s brand guide is a one page website. It’s simple, minimalist and it explains each element with videos. […]

Toshiba is a multinational technology conglomerate. Its diversified products and services include power, industrial and social infrastructure systems, elevators, computer hardware and more. Toshiba’s brand guide is simple and straightforward. […]

Expedia is an online travel shopping company for consumer and small business travel. Expedia’s brand guide is a colorful mini website. The brand guide includes: Brand Story Brand Identity Logo […]