WordPress is a free and open-source content management system. WordPress’ brand guide is a single text-heavy web page. The brand guide includes: Tone of Voice Logo Usage Typography Color Palette […]

Lexus is the luxury vehicle division of the Japanese automaker Toyota. Lexus’ brand guide is modern and elegant. The brand guide includes: Visual Overview Imagery Typography Signature Usage Color Palette […]

The YMCA is a nonprofit organization whose mission is to put Christian principles into practice through programs that build healthy spirit, mind and body for all. YMCA’s brand guide is […]

Walmart is an American operator of discount stores that was one of the world’s biggest retailers and among the world’s largest corporations. Walmart’s brand guide is a colorful catalog. Its […]

PepsiCo is a global food and beverage company with a product portfolio including 22 brands that generate more than $1 billion each in annual retail sales. Pepsi’s Live For Now […]

Adobe develops digital media and digital marketing software. Adobe’s brand guide is detailed and clear. The brand guide includes: Company Mission Brand Personality Brand Name Usage Logo Variations Logo Usage […]

BigCommerce is an e-commerce service that allows businesses to set up an online store and sell their products. BigCommerce’s brand guide is detailed and very well-designed. It shows many examples […]

The Explorer’s Road is a 300 mile touring route that spans the length of Eastern England from the Scottish borders to Hertfordshire. The Explorer’s Road’s brand guide is clear and […]

Deloitte provides audit, consulting, financial advisory, risk advisory, tax, and legal services with approximately 312,000 professionals globally. Deloitte’s brand guide is detailed and explanatory. It also gives information about the […]

Dell is a multinational computer technology company that develops, sells, repairs, and supports computers and related products and services. Dell’s brand guide is a micro website divided into various pages. […]