Starbucks is the world’s largest coffeehouse chain and represents the third wave of coffee culture. Starbucks’ brand guide is a micro website called Starbucks Creative Expression. The website is well-designed […]

Uber is a platform where those who drive and deliver can connect with riders, eaters, and restaurants. Uber’s brand guide consists of 9 core elements and respective web pages. It’s […]

Mailchimp is a marketing automation platform and email marketing service. Mailchimp’s brand guide is a colorful web page with simple explanations. The brand guide includes: Brand Identity Icon Usage Wordmark […]

DICE is a mobile ticketing platform allows users to search for, browse and buy tickets to various music gigs, concerts and festivals. DICE’s brand guide is in form of interactive […]

Love to Ride is an online platform using behavior change to get more people riding bikes. Love to Ride’s brand guide is filled with engaging colours and statements. The brand […]

Alienware is an American computer hardware subsidiary of Dell. Their product range is dedicated to gaming computers which can be identified by their alien-themed designs. Alienware’s brand guide is elegant […]

Skype is a voicechat software connects people from anywhere. Skype’s brand guideline is friendly, far from formal language. It’s extraordinarily long but easy-to-read. The brand guide includes: Illustrations Mission and […]