ConocoPhillips is a multinational corporation engaged in hydrocarbon exploration. ConocoPhillips’ brand guide is detailed and formal. The brand guide includes: Glossary Brand Positioning Brand Values Brand Attributes (Identity) Tone of […]

The Predictive Index

The Predictive Index offers talent optimization software, workshops, and expert consulting. The Predictive Index’s brand guide is well-organized, clean and modern. The brand guide includes: Logo Usage Logo Variations Name […]


Bitmoji is a secondary social media app that people use to create little cartoon versions of themselves, which they then use on their various social media accounts. Bitmoji’s brand guide […]


Givergy is a fundraising platform that helps charities accomplish their goals with mobile bidding, silent auctions, pledging and online auctions. Givery’s brand guide is brief, colorful and elegant. The brand […]


Handshake is an app that connects students on college campuses with open positions, mainly internships and entry level jobs. Handshake’s brand guide is colorful and engaging. The brand guide includes: […]


Lexus is the luxury vehicle division of the Japanese automaker Toyota. Lexus’ brand guide is modern and elegant. The brand guide includes: Visual Overview Imagery Typography Signature Usage Color Palette […]

Destination Canada

Destination Canada is Canada‚Äôs national tourism marketing organization. Destination Canada’s brand guide shows photos from different places in Canada and makes you want to visit there. It’s simple yet explanatory. […]