ConocoPhillips is a multinational corporation engaged in hydrocarbon exploration. ConocoPhillips’ brand guide is detailed and formal. The brand guide includes: Glossary Brand Positioning Brand Values Brand Attributes (Identity) Tone of […]

The Predictive Index offers talent optimization software, workshops, and expert consulting. The Predictive Index’s brand guide is well-organized, clean and modern. The brand guide includes: Logo Usage Logo Variations Name […]

Bitmoji is a secondary social media app that people use to create little cartoon versions of themselves, which they then use on their various social media accounts. Bitmoji’s brand guide […]

Givergy is a fundraising platform that helps charities accomplish their goals with mobile bidding, silent auctions, pledging and online auctions. Givery’s brand guide is brief, colorful and elegant. The brand […]

Handshake is an app that connects students on college campuses with open positions, mainly internships and entry level jobs. Handshake’s brand guide is colorful and engaging. The brand guide includes: […]

Lexus is the luxury vehicle division of the Japanese automaker Toyota. Lexus’ brand guide is modern and elegant. The brand guide includes: Visual Overview Imagery Typography Signature Usage Color Palette […]

Destination Canada is Canada’s national tourism marketing organization. Destination Canada’s brand guide shows photos from different places in Canada and makes you want to visit there. It’s simple yet explanatory. […]