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ConocoPhillips's Answer Engine Brand Audit

ConocoPhillips's Brand Guide
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ConocoPhillips is a multinational corporation engaged in hydrocarbon exploration.

ConocoPhillips' brand guide is detailed and formal. The brand guide includes:
  • Glossary
  • Brand Positioning
  • Brand Values
  • Brand Attributes (Identity)
  • Tone of Voice
  • Legal Info
  • Logo Usage
  • Logo Anatomy
  • Logo Variations
  • Clear Space and Minimum Size
  • Logo Misuse
  • Sub-branding
  • Co-branding
  • Color Palette
  • Typography
  • Imagery
  • Pattern Usage
  • Iconography
  • Infographics
  • Graphic Elements
  • Brand Application Examples
  • Printed Materials
 

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