UNICEF is a United Nations agency responsible for providing humanitarian and developmental aid to children worldwide. UNICEF’s brand guide is simple and formal. The brand guide includes: General Rules Logo […]


Facebook operates as a social networking company worldwide. The company engages in the development of social media applications for people to connect through mobile devices, personal computers, and other surfaces. […]

Dun & Bradstreet

The Dun & Bradstreet is a company that provides commercial data, analytics, and insights for businesses. Dun & Bradstreet’s brand guide is simple, straightforward and formal. The brand guide includes: […]

Legal & General America

Legal & General America is a subsidiary of a British multinational financial services and asset management company headquartered in London, England. Legal & General America’s brand guide is short and […]


Harley-Davidson is an American motorcycle brand founded in 1903. Harley-Davidson’s brand guide is straightforward and mostly text-based. The brand guide includes: Introduction Staging (Logo Usage) Logo Color Usage Logo Misuse […]

American Express

American Express is a multinational financial services company that was founded in 1850. American Express’ brand guide shows how the company communicates with their customers. The brand guide includes: Logo […]


Mastercard is a global payment network processor. Mastercard’s brand guide is a web page with tabs. It’s complex and technical. The brand guide includes: General Rules Logo Usage Symbol Usage […]


Salesforce is a customer relationship management solution that brings companies and customers together. Salesforce’s brand guide is bold and explanatory. The brand guide includes: Trademark Rules Naming Rules Co-branding Logo […]

Ben & Jerry’s

Ben & Jerry’s is a Vermont-based company that manufactures ice cream, frozen yogurt, and sorbet. Ben & Jerry’s brand guide is unconventional and colorful. The brand guide includes: Brand Story […]


Pinterest is an image sharing and social media service designed to enable saving and discovery of information on the internet using images. Pinterest’s brand guide is a single page guide […]