Vodafone is a British multinational telecommunications company. Vodafone’s brand guide is a modernly-designed catalog. The brand guide includes: Brand Identity Icon Usage Logo Usage Color Palette Typography Logo Variants Signature […]

Ben & Jerry’s is a Vermont-based company that manufactures ice cream, frozen yogurt, and sorbet. Ben & Jerry’s brand guide is unconventional and colorful. The brand guide includes: Brand Story […]

The YMCA is a nonprofit organization whose mission is to put Christian principles into practice through programs that build healthy spirit, mind and body for all. YMCA’s brand guide is […]

Walmart is an American operator of discount stores that was one of the world’s biggest retailers and among the world’s largest corporations. Walmart’s brand guide is a colorful catalog. Its […]

The Coca-Cola Company is a total beverage company, offering over 500 brands in more than 200 countries and territories. Coca-Cola Zero’s brand guide was released for internal use. It’s simple […]

Bolt is an all-in-one payment platform for e-commerce retailers. Bolt’s brand guide is modern, straightforward and elegant. The brand guide includes: Brand Identity Brand Personality Tone of Voice (Messaging) Taglines […]

Yale University is an Ivy League research university in New Haven, Connecticut. Yale University’s brand guide is brief and bold. It focuses only on brand identity and application. The brand […]

Wikipedia is a multilingual online encyclopedia, based on open collaboration through a wiki-based content editing system. Wikipedia’s brand guide is a wiki page that explains fundamental elements of the brand. […]

The University of Alabama is a public research university and the oldest and largest of the public universities in Alabama. The University of Alabama’s brand guide is detailed and well-exemplified. […]

Fortinet is a multinational cybersecurity company that provides firewalls, software and services to more than 455,000 customers. Fortinet’s brand guide is formal and detailed. The brand guide includes: Brand Identity […]