Index Exchange

Index Exchange is a global advertising marketplace where premium digital media companies transact their ad impressions in real-time. Index Exchange’s brand guide is visual, modern and elegant. The brand guide […]


Facebook operates as a social networking company worldwide. The company engages in the development of social media applications for people to connect through mobile devices, personal computers, and other surfaces. […]


Handshake is an app that connects students on college campuses with open positions, mainly internships and entry level jobs. Handshake’s brand guide is colorful and engaging. The brand guide includes: […]


Buffer is a social media account management software and app. Buffer’s visual guidelines is a clean 2 page document. The brand guide includes: Logo Variations Clear Space Logo Usage Logo […]

Yelp is a website that publishes crowd-sourced reviews about businesses. Yelp’s brand center is an engaging micro website that also includes a cookbook for the brand. The brand guide includes: […]


PayPal is an online payments system that operates in the majority of countries that support online money transfers. PayPal’s brand guide is formal and explanatory. The brand guide includes: Introduction […]


Foursquare is a local search-and-discovery mobile app provides personalized recommendations of places. Foursquare’s brand guide is modern and colorful. The brand guide includes: Introduction Logo Usage Clear Space and Sizing […]


WordPress is a free and open-source content management system. WordPress’ brand guide is a single text-heavy web page. The brand guide includes: Tone of Voice Logo Usage Typography Color Palette […]


Salesforce is a customer relationship management solution that brings companies and customers together. Salesforce’s brand guide is bold and explanatory. The brand guide includes: Trademark Rules Naming Rules Co-branding Logo […]


Expedia is an online travel shopping company for consumer and small business travel. Expedia’s brand guide is a colorful mini website. The brand guide includes: Brand Story Brand Identity Logo […]