How often do you ask yourself this question: How well do I know my audience? A lot of people think they know their audience – which is their first mistake. Knowing […]

Like most business owners, you likely know the key to success is knowing your customer. But getting to know your customer is part of the battle. How do you get […]

Whether you’re selling automotive parts or uniforms, every single business has one major element in common – they need to define a target audience. Completely understanding your target audience means […]

Congratulations – you’re part of a start-up company! Whether you’re the owner or just a part of the team, you’re still a critical piece of the company. While you’ve likely […]

Ask yourself this question: Does your company give others something? Whether it’s a service or a product, if your company provides others with something, you have a target audience. And […]

If you want to have successful marketing and sales, you need to put a finger on your buyer persona. Your marketing team needs to know exactly who they are trying […]