Like most business owners, you likely know the key to success is knowing your customer. But getting to know your customer is part of the battle. How do you get started? Sure, you can go off your gut instincts – but if you want to know for sure, the best way is through a buyer persona.
The next question on your mind is likely: What elements make up a successful persona?
There are a few different elements that’ll help you define your personas. First and foremost, the location. Where do a majority of your customers alive? Depending on their environment and surrounding resources, their needs for your services or products will change.
Is there are certain age demographic you’re aiming for? Are a majority of your customers within a certain age range? Try to come up with a range in terms of age for your customers so you can better serve their numbers. Branching off of age is gender. Is your target audience predominantly female, male or mixed?
One of the most important elements to have in a successful persona is the job titles of your customers. After all, if you are dealing with mostly CEOs but your marketing campaign is geared toward safety managers, you won’t deliver the same effect. Find out what field of work your customer works in and what their titles are. You can adjust your plan accordingly from here.
Other things you will want to consider are education level and income level. If you’re delivering a product with a bunch of industry jargon along with it, and most of your customers only graduated high school, you might run into some issues. The same goes for income level. If your product is twice the size of a customer’s income level, you will be on two completely separate pages.
Like we said, knowing your customer is paving the way to success. Find out what your buyer personas like. Are they into shopping? If so, what are they shopping for? Do they aim for entertainment when buying? Are they likely to buy in bulk? Answering these questions means you can give the person exactly what he or she wants the first time around. There’s nothing better than a solid delivery right off the bat. It’s exactly what you need to set the right tone and create a strong relationship with possible clients.
With all of this in mind, it might seem like a lot of extra work. Trying to figure out your buyer’s persona and deliver your message accordingly can feel like a second job. Breakthrough will take the headache out of that work for you and help you narrow down your audience. No need to worry if you’re hitting the target – with Breakthrough, you won’t have to doubt it. They give you a clear list of who and what area you need to aim in order to be successful. No matter what type of product or service you might offer, they can help you come up with your personal buyer persona. Sign up today!