I Love New York's Brand Guide

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I Love New York is New York State's official marketing agency.

I Love New York's brand guide is clean, formal and familiar. The guide consist of two parts. It includes:

Brand's History, Values, Story and Mission
Brand Pyramid
Target Segments and Examples
Manifesto
Campaign Concept
Tone of Voice
Logo Usage with Bridgeline
Typefaces
Brand Consistency Examples in Print Ads
Photography
Brand Song
Logo Versions (Treatment/Seasonal)
Logo Usage
Logo Color Application
Logo Usage Guidelines
Logo Usage Don'ts
Legal Requirements
Different Logo Usage Examples

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