HSBC's Brand Guide

HSBC's Brand Guide
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HSBC is a British multinational investment bank and financial services holding company.

HSBC's brand guide is a one page website. It's simple, minimalist and it explains each element with videos. The brand guide includes:
  • Brand Story
  • Logo Usage
  • Color Palette
  • Typography
  • Iconography
  • Tone of Voice
 

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