Amazon's Brand Guide

Pin It

Amazon is an American multinational technology company which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence.

Amazon's brand guide is a heavily text-based web page with some images. The brand guide includes:

Legal Info
Call to Actions
CTA Do's and Don'ts
Brand Phrases
Logo Usage
Logo Minimum Size and Clear Space
Logo Don'ts
Icon & Element Usage
Product Imagery

Try our Brand Voice Builder Tool

Define your persona, tone, language & purpose; then create messages using your brand voice.

Start Now

Brand & Positioning Services

Talk to our consultants about creating a powerful market position.

Brand & Positioning

Explore Other Brand Guides

Givergy Brand Guide

Ubuntu Brand Guide

Pinterest Brand Guide

University of Oxford Brand Guide

Prospecta Software (MDO) Brand Guide

Expedia Brand Guide

Dropbox Brand Guide

Key Club Brand Guide

Society of Women Engineers Brand Guide

YouTube Brand Guide