American Express is a multinational financial services company that was founded in 1850. American Express’ brand guide shows how the company communicates with their customers. The brand guide includes: Logo […]

Foursquare is a local search-and-discovery mobile app provides personalized recommendations of places. Foursquare’s brand guide is modern and colorful. The brand guide includes: Introduction Logo Usage Clear Space and Sizing […]

Mastercard is a global payment network processor. Mastercard’s brand guide is a web page with tabs. It’s complex and technical. The brand guide includes: General Rules Logo Usage Symbol Usage […]

Salesforce is a customer relationship management solution that brings companies and customers together. Salesforce’s brand guide is bold and explanatory. The brand guide includes: Trademark Rules Naming Rules Co-branding Logo […]

Ben & Jerry’s is a Vermont-based company that manufactures ice cream, frozen yogurt, and sorbet. Ben & Jerry’s brand guide is unconventional and colorful. The brand guide includes: Brand Story […]

The Mozilla Corporation is a wholly owned subsidiary of the Mozilla Foundation that coordinates and integrates the development of Internet-related applications such as the Firefox web browser. Mozilla’s brand guide […]

Firefox is a free and open-source web browser developed by the Mozilla Foundation. Firefox’s brand guide is a mini website with several pages. It’s modern and creative. The brand guide […]

Tripadvisor, on of the world’s largest travel guidance platforms, helps hundreds of millions of people each month become better travelers, from planning to booking to taking a trip. Tripadvisor’s brand […]

Bolt is an all-in-one payment platform for e-commerce retailers. Bolt’s brand guide is modern, straightforward and elegant. The brand guide includes: Brand Identity Brand Personality Tone of Voice (Messaging) Taglines […]

Wikipedia is a multilingual online encyclopedia, based on open collaboration through a wiki-based content editing system. Wikipedia’s brand guide is a wiki page that explains fundamental elements of the brand. […]