Insights & Resources

After interviewing dozens of successful founders, we’ve found that BHAGs often come up in conversation when talking about how those founders scaled up their business. In this article, we’ll provide […]

What are Core Values? Generally speaking, the Core Values of a business are a set of principles or philosophies that guide or shape the organization’s culture and identity. They are […]

So after a lot of workshopping, discussion, and perhaps even a bit of debate, your organization has just established its Core Values–maybe even using Frictionless to do it––congrats! However, that’s […]

Think about the last time you gave someone a gift. Odds are you didn’t give the person the same gift you had given to your spouse a few months ago. […]

Let’s face it – not everyone has time to sit down and read a lengthy article on a topic like marketing. Even if it’s critical to your company’s success, and […]

It’s a common quality across the board – people don’t like change. In fact, according to research, Americans buy the same 50 items, accounting for around 85% of household needs. […]

“Failure to do market research before you begin a business venture or during its operation is like driving a car from Texas to New York without a map or street […]

  When you’re in charge or running a business, you’re always looking for ways to attract “new” everything – customers, subscribers, maybe even old customers. What’s the way to do […]

You already know how important it is to create your ideal customer avatar – but what ingredients go into this widespread melting pot? Since it’s critical for your avatar to […]

How often do you ask yourself this question: How well do I know my audience? A lot of people think they know their audience – which is their first mistake. Knowing […]

Like most business owners, you likely know the key to success is knowing your customer. But getting to know your customer is part of the battle. How do you get […]

Identifying your target market is not just an initial step but a foundational pillar in the architecture of a successful marketing strategy. A meticulously defined target market allows for the […]

Congratulations – you’re part of a start-up company! Whether you’re the owner or just a part of the team, you’re still a critical piece of the company. While you’ve likely […]

Once you’ve got your buyer persona laid out, half the battle is over. But you’ve still got the over half to tackle, which can be one of the hardest parts: […]